AlythiaHow a problem-focused content strategy drove +201% quarterly organic traffic
The Challenge
A newly launched medical spa in Hong Kong introduced a highly specialised head massage service that was new to the local market. While the service addressed real customer pain points, search demand for solution-specific keywords was extremely low because potential customers didn’t yet know such a treatment existed.
The website also struggled with:
- Slow indexation of new and updated pages
- Delayed keyword visibility on Google Search
- Limited SEO traction despite internal efforts
Previous attempts to manage SEO in-house resulted in long lead times between publishing content and seeing measurable impact.
Our Strategic Approach
After analysing the business model and customer intent, we identified that the core issue wasn’t the service quality — it was how the solution was positioned in search.
1. Problem-First Content Strategy
Instead of targeting low-volume, solution-specific keywords, we restructured the content strategy to focus on high-intent problem-based queries.
This allowed the site to:
- Capture existing search demand
- Educate users naturally within the content
- Introduce the treatment as a logical next step
This approach aligned search intent with real customer needs, rather than relying on users already knowing the solution existed.
2. Accelerated Indexation via Google Indexing API
To remove technical bottlenecks, our development team implemented the Google Indexing API.
This ensured that:
- New and updated pages were proactively submitted to Google
- Indexation occurred within minutes instead of weeks
- Content changes were reflected in search results far more quickly
In practice, pages were typically indexed within 30 minutes of publishing or updating.
The Results
By combining a problem-driven SEO content strategy with faster indexation, the campaign gained momentum quickly.
Key outcomes included:
- Clear positioning of the service as a solution to well-defined user problems
- Significantly faster content discovery in Google Search
- A smoother, more predictable SEO workflow
+201% increase in quarterly organic traffic
Key Takeaway
When a market isn’t actively searching for your solution, the opportunity lies in owning the problem space first. Pairing that strategy with strong technical SEO foundations can dramatically shorten the time between content creation and measurable growth.