AlythiaHi — I’m Aubrey Yung.
I founded Alythia on a straightforward premise: most SEO work doesn’t go deep enough. Rankings come from technical clarity, structured data done properly, and content that maps to how people actually search — not surface-level audits and generic recommendations.
I specialise in schema markup, technical SEO, and international search strategy, with particular depth in how search engines parse, understand, and represent structured information. That means I work further down the stack than most consultants — closer to how Googlebot processes a page than how a dashboard reports on it.
Over 7+ years I’ve worked with SaaS companies, B2B brands, and businesses expanding into multilingual markets — including Hong Kong, where I bring both language fluency and an understanding of how Traditional Chinese search behaviour differs from Western markets.
A discipline, not a checklist.
My work is grounded in audience understanding, content value, and technical clarity. It focuses on:
Schema & structured data
Schema that search engines can actually use — entity relationships, JSON-LD architecture, and markup that supports rich results and knowledge-graph visibility.
Technical & scalable SEO
From crawlability and site structure to structured data and Core Web Vitals.
Content that resonates
Frameworks that help teams answer real user needs and signal relevance to search engines.
International strategy
Localization, hreflang, and multilingual content structures that scale.
I fell into SEO through problem-solving.
I began my career across content, marketing, and analytics teams, where I saw how often traffic growth hit a wall. Search always proved a consistent — yet misunderstood — lever. That realization led me deeper into technical SEO, structured data, and advanced content strategy.
Over the years I’ve worked with clients across SaaS, fintech, and e-commerce, helping teams internalize SEO as a strategic business practice — not just a support channel.
Clear communication
Breaking down SEO concepts so teams can own them.
Systems over hacks
Building processes that outlast any single tool or tactic.
Growth with meaning
Focusing on sustainable traffic that supports real business outcomes.
Let’s work together.
If you want SEO that makes sense, drives growth, and elevates your brand, I’d love to talk.
Connect with me →