Hi — I’m Aubrey Yung

I’m the founder and Lead SEO Strategist at Alythia. I started Alythia with one clear belief: SEO should be strategic, measurable, and rooted in real business impact — not vanity metrics or smoke-and-mirrors tactics.
With 7+ years of experience in technical SEO, content strategy, and growth marketing, I’ve helped brands — from early-stage startups to established SaaS and B2B companies — win meaningful visibility in search and connect with customers at the right moment.
My Approach
At Alythia, SEO isn’t a checklist — it’s a discipline grounded in audience understanding, content value, and technical clarity. My work focuses on:
Strategic SEO
Identifying the topics, keywords, and user journeys that align with business goals.
Technical and Scalable SEO
From crawlability and site structure to schema markup and Core Web Vitals.
Content That Resonates
Frameworks that help teams answer user needs and signal relevance to search engines.
International & Multilingual Strategy
Localization, hreflang, and multilingual content structures that scale.
My Journey
I didn’t start in SEO by accident — but I did fall into it because I loved problem-solving and human behavior.
I began my career working across content, marketing, and analytics teams, where I saw how often traffic growth hit a wall. Search always proved a consistent — yet misunderstood — lever. That realization led me deeper into technical SEO, structured data, and advanced content strategy.
Over the years, I’ve worked with clients in various industries, spanning across SaaS, FinTech, e-commerce and helped teams internalize SEO as a strategic business practice, not just a support channel.
What Drives Me
Clear communication
Breaking down SEO concepts so teams can own them.
Systems over hacks
Building processes that last longer than tools or tactics.
Growth with meaning
Focusing on sustainable traffic that supports real business outcomes.
Let’s Work Together
If you want SEO that makes sense, drives growth, and elevates your brand presence, I’d love to talk.